Car Auto Online | Renault Samsung Motors | Today, Renault Samsung Motors (RSM) maintains a good position in the Korean car market , with its SM5 vehicle continue to maintain its ground against competitors. Therefore, Renault Samsung Motors is in the process of changing their products from an architecture based on a base Nissan to Renault. For example, the next generation of Megane will take over the Nissan Sylphy as a basis for SM3. In addition, according to the trend of development of the Renault-Nissan, petrol engines continue to be provided by Nissan, whereas diesel engines will be supplied by Renault. In addition, QM5 (a cross in the name of the Vehicle Code: H45) was developed in collaboration with Nissan (which is also used as a basis for QM5 Xtrail, code name P32M below). It is sold in Korea, Europe, China, Mexico and South America, and more new vehicles are planned in the future.
This will increase the ability of the company's current production of ~ 125 000 130 000 units to about 250,000 in 2010, both the increased production will target BRICs countries such as China, Russia, and also parts of Europe.
As Renault does not have R & D centeres and only a few plants in Asia, Renault Samsung Motors lead efforts to expand Renault in the market is growing rapidly in Asia. In addition, Renault continues the use of the name "Samsung" until 2020 under a licensing agreement with Samsung Group.
1994: Creation of Samsung Motors Inc.
The Samsung Group creates Samsung Motors Inc. (SMI) on the basis of a cooperation agreement with Nissan Motors.
1995-1996: Construction of the Busan plant
The site is built in line with Nissan's technological standards. Today Busan has a production capacity of 300,000 vehicles per year.
1998: Launch of the brand's first vehicle, the SM5
At the same time, Korea faces an economic crisis. Samsung is contrived to seek a buyer.
2000: Creation of Renault Samsung Motors
Renault becomes the first European constructor to establish operations in South Korea. Renault holds a 70% stake in the new company while the Samsung Group holds 20% and its creditor banks holds the remaining 10%. The activity is relaunched while Samsung Motors sells only 12,000 vehicles per year.
2002: Successful return under the Renault Samsung Motors brand
While the SM5 enjoys a growing success, the SM3 (inspired on Nissan Bluebird Sylphy) is launched.
2004: Launch of the SM7
The SM7 is spacious luxury sedan. Its design took inspiration in Nissan Teana.
2007: Launch of the QM5 cross-over in South Korea
Conceived and designed by Renault, developed by Nissan, the QM5 is manufactured by Renault Samsung Motors and marketed under the Samsung brand in South Korea. In the rest of the world, this vehicle has the name Renault Koleos. Besides, the SM5 and SM7 appear newly-redesigned.
2009: Event at the Seoul Motor Show
Renault Samsung Motors presents two vehicles: the first concept car fully created in the Kihueng center, eMX (for eco-motoring experience), and the New SM3 compact sedan, launched on the market in July 2009.
2010: Launch of the New SM5
A few days after its commercial launch in early 2010, the brand new SM5 sedan significantly exceeds sales targets with some 40,000 orders taken. A guarantee to remain the second most popular model in its segment (or even do better)!
2011 : New SM7 and QM5
The new version of the brand's high-end sedan is introduced at the Seoul Motor Show through the SM7 Concept show car. Other announcements are: SM3 Z.E. (a 100% electric sedan) and Twizy Concept (a 100% electric urban vehicle). In June, a new version of QM5, more powerful and sober than its predecessor, is released. New SM7 is also launched in the summer.
# 80.1 % owned Renault subsidiary
# 5,606 employees (excluding sales), 5% of Renault group's work force
# 161,917 vehicles sold, 7% of the group's total sales
# 4th in the South Korean market with a 10.1% market share
# 191 dealers in South Korea
# Ranked 1st in Customer Satisfaction for 9 consecutive years (2010 Automotive Syndicated Research comparing 5 South Korean car makers)
# A range of 5 vehicles: SM3 CE, SM3, SM5, SM7 and QM5
# Most exported cars receive the Renault badge, including Scala, Latitude / Safrane and Koleos
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